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Do any of these sound familiar? "I don't really know what I'm doing." "I don't deserve the recognition I'm getting. I didn't earn it." "That person over there is so much better - why am I even trying?" "No one is going to buy from me and maybe they are right." "Anyone can do what I do. It isn't hard." Ah yes, the many annoying voices of imposter syndrome. Imposter syndrome tells lies, gives voice to your deepest fears, and can paralyze you with self doubt. One of the most challenging things aspects of imposter syndrome is the feeling that you, and only you, are the only one who suffers from it. But in reality, you aren’t alone, and even successful people deal with it at least occasionally. Judging by websites and social media accounts, it may seem as if everyone but you has it all figured out, and you're the only one being left behind but that isn't true (despite what someone's shiny Instagram may say). As a business owner imposter syndrome can impact your business in several ways. You may find yourself reluctant to promote what you do because you feel like a fraud while doing it. You may struggle to work on your business. You may avoid talking about what you do. It can seep into all aspects of your business - social media, email, blogging, and even in-person networking.  Photo by Ian Schneider on Unsplash How to Fight Imposter Syndrome So how do you overcome imposter syndrome as a mom business owner (or momboss or mompreneur or whichever term you like best)? First, recognize that you aren’t alone in feeling this way. Second, think of the times you’ve conquered it before. If you've had even one happy client, you've beaten imposter syndrome at least once. At least one person out there doesn't think you are making it all up as you go along. That is a good place to start! If you've beaten it once, you can do it again (and again) - which is what you will tell yourself the next time that tangle of self doubt and fear pops up. Instead of letting the negative voices stop you say "I see you, imposter syndrome, but I'm going to keep doing my thing anyway. Go play in the corner while I work, please." You can also boost your self confidence having a collection of nice things people have said about you. You can call them "Testimonials" or "That Time Someone DIdn't Hate What I Did" - its up to you! Whatever you call them, appreciate how people talk about you and the results you give them. Build a barricade of kind words and endorsements against imposter syndrome. Third, work on believing someone the next time you receive a compliment. Even better, recognize for yourself when you have a win. Celebrate it! Have the confidence and trust in yourself to grow your business, show up for yourself, say yes to opportunities, take the leap to do something bigger than you, and do the things you've been putting off because you didn't think you were good enough. Fourth, talk about it with friends. Shine a light on something that doesn’t want to be talked about and it will become less powerful. You’ll also find you aren’t the only one! If you are looking for a community that supports you as a mom and as a business owner, check out the MOB Alliance - it is a nationwide alliance for mom owned businesses. Your imposter syndrome probably won’t magically melt away, but being aware of it gives you building blocks that you can use to climb over imposter syndrome the next time it shows up.  Gwen Montoya is the CMO of the MOB Nation as well as a marketing strategist and coach. She loves making marketing accessible and empowering mom business owners.
Learn more about Gwen at www.gwenmontoya.com
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We're excited to welcome Olga Ward to the MOB blog as she shares her insights on the importance of self care and neurofeedback. You can learn more about Olga and how to connect with her at the end of the blog post. When you fly on an airplane, the flight attendant gives you clear instructions about what to do in case of an emergency. One of the most important things they tell you is to put your oxygen mask on first before assisting other people. Of course, logically, that makes sense. If we run out of oxygen ourselves, we can’t help anyone else. But as a parent, that can feel hard to accept. Our first instinct in every situation is to take care of our children before ourselves. I know that I am so used to caring for my kids’ never-ending needs that I often forget I have some of my own. It makes me feel completely selfish, even to consider putting that oxygen mask on myself first. Does anyone else feel that way? The “Good” Parent Modern American society has conditioned us to think that a “good” parent sacrifices their own care to make sure they meet their children’s needs. After all, our biological wiring leads us to protect our offspring to ensure the survival of the species. But most of us go far beyond meeting the necessary biological requirements of our children. We often give up our social life, friendships, career choices, and more to give our kids a chance at the best experience possible. We even put our self-care at the bottom of the list of important things. Sadly, many parents don’t put themselves anywhere on the list at all. Many parents tend to fall into the habit of thinking, “I’ll do something for myself when I have enough time/money/energy.” But somehow that time never comes. If you happen to be the parent of a child with special needs, you absolutely understand how deep the needs go. Between school meetings, doctor appointments, therapies, and sleepless nights, time for some mom-care is practically non-existent.  A Recipe for Burnout What happens when you continue to take care of your family while neglecting your needs and care? The relentless cycle of caring for others without respite can lead to many problems for a parent: Anxiety Depression Burnout Low energy Irritability Exhaustion Feeling on edge Physical ailments Even with all of these problems, the idea of self-care STILL feels selfish. It can feel like you are stealing resources from others to help yourself. For many parents, especially moms, it makes them feel guilty about choosing self-care once in a while. Your Family Will Benefit from Your Self-Care It’s time to recognize that self-care is a gift to your family. When you take care of your needs, you feel happier, more energized, and more patient. Who benefits from all this? Your family, of course! By filling up your own tank, you can do even more for your kids! When you realize that self-care makes you a better mom, it doesn’t feel so selfish anymore. I discovered NeurOptimal® neurofeedback when I felt at my lowest. It only took a few sessions to realize that this support was a gift to my family. By giving myself the gift of brain training, I was rejecting my habit of feeling like a victim who was stuck spinning her wheels. I became happy and relaxed. I started to joke and laugh at my own mistakes. Everyday issues no longer felt like huge mountains to climb. I wasn’t snapping at my children. Instead, I could enjoy my time with them. Neurofeedback for brain training is not only for your loved ones. I encourage you to train yourself so that you can be the best version of you possible. Your self-care has the added benefit of boosting your family’s well-being too. Schedule your appointment today and enjoy the peace of mind that comes with taking care of your needs. Your family will thank you for it. Special offer for MOB Alliance members: MOB Alliance members recieve an upgraded session of neurofeedback to include gentle energy work for even better relaxation. Check out my 3-session mini package special for $100 off!  Olga started her business, Beaverton Neurofeedback, after experiencing the power of neurofeedback for herself and her family. She especially enjoys working with children and families.
Olga and her husband provide intermittent therapeutic foster care with GOBHI for children with trauma and attachment issues, and both her own children have struggled with varying degrees of mental health issues including anxiety, developmental trauma, sleep, nightmares, and ADHD. Connect with Olga on Facebook and Instagram. Jacquie started her business, Translating Insurance, LLC, after being a stay-at-home mom for six years. Before electing to stay home with her children, she worked in financial services and sales & marketing. “My brain was starting to atrophy and I needed to do something outside of the home. I was inspired by my best friend to get into Medicare,” she explains. As she got to know the MOB Nation community, she realized there was a need for education and support around insurance options for self-employed and small business owners with families. That unmet need was what inspired her to open her business. “I want to be here for mom business owners to help them find affordable health insurance so they can focus on growing their businesses and being amazing moms!"  As an independent health insurance broker she is contracted with all the Medicare and Individual Health major medical plans in the Oregon market. It is free to work with Jacquie since she is paid by the carriers, not the consumers. Jacquie can also help you if you are in Washington, Idaho, Nevada, Arizona, Utah, and Texas. Jacquie says she has several mentors she admires. “My work mentor is Malia Rogers, a broker and my best friend in Idaho. My spiritual mentor is Dr. Shawn Lenhardt and my life mentors are my parents, who taught me to be kind and fair to others and to always give people grace instead of condemnation.” As anyone who has worked with Jacquie knows, she has a true passion for the work she does so it makes sense that her biggest struggle comes from setting boundaries and not overbooking herself. “I love to serve so much, but I do sometimes sacrifice time with my family to work. I think my kids feel like I love to work more than anything else.” Jacquie says a big part of her motivation when things get hard it looking at her long term goals of home ownership and being financially free. She would advise her younger self to spend less money on buying leads and more on connecting with humans and the community. “Connections are everything. People want to work with people that they trust, or people their friends trust and highly recommend.”  Her ideal referral is helping people who are turning 65 enroll in Medicare and Medicare supplements. She also loves helping families find affordable health insurance.
Jacquie would advise new business owners to join the MOB Alliance and take advantage of its benefits. “It has 100000000% paid off for me and the MOB has grown my business substantially.. Going to the meetups provides me with the emotional connection I desire with other adults. I feel like I'm walking into a group of friends every time I go to a meetup. And they keep their eyes out in the community for referrals and ways to tag me in posts. I truly appreciate this group,” she explains. Since she attends multiple meetups each month, she loves that she can attend any and all meetups at no extra cost. Connect with Jacquie online: www.facebook.com/translatinginsurance/ www.translatinginsurance.com If creating blog posts is a part of your overall marketing strategy, you’ll want to make sure they are effective, shareable, and help you connect with your ideal audience. The first step is to write a great blog post, but don’t stop there! Follow these six tips to create a blog post you audience will want to read and share! An eye catching (and accurate!) title Think about the last blog post you read. What was it about THAT blog post that made you want to read it? We’ll bet that at least a part of the reason you clicked on the link was because the title caught your attention. Although it may be tempting to write a title that is more click bait than truth, resist the urge. You may only get one chance to bring someone to your website, so don’t mislead them. Craft a blog post title that tells your audience exactly what they can expect to read when they click on your link. Does that mean your blog post titles need to be boring? No, but they should tell the reader what to expect within the blog post. Here is a great article about how to craft the perfect blog post title.  Add Images to Make Your Post Pop! Have you ever tried to read a long blog post with no break in text and no images? It can be overwhelming! Adding images makes your blog posts more interesting and more readable. Avoiding a wall of text will also encourage readers to stick around to read the whole post instead of skimming. Some businesses, like photographers, already have photos they can use. If your business isn’t naturally photogenic or you haven’t invested in branding photography yet, you’ll want to find free images you can use for your blog posts. An important thing to remember - Images found via Google searches are not free for you to use. Using copyrighted images can result in some hefty fines, so play it safe and either purchase stock photos or use free stock photography sites like these 17 unique and diverse stock photography options. Ready to invest in branding photography? These MOB Nation members can help!  Don’t forget subheadings (like this one) Subheadings, like the one above, are almost mini titles for each section of your blog post. They make it easier for readers to skim your copy as well as adding structure to your writing by breaking it up into easy to absorb chunks. Subheadings benefit your blog posts in a couple of other ways, too. Similar to the title and word count, when used properly they can help your blog post be found by search engines (and people looking for your content). And, just like images, they help break up your copy to make it more enjoyable for your audience and easier to read. This is especially important when you consider how many people will be reading your posts on their mobile device. The right word count Ideally, a blog post should be exactly as long as it needs to be. But how long is that? It depends on the goals of that specific blog post. If SEO isn’t the focus of writing a blog post, then the length isn’t as important as it would be if you were writing a blog post for SEO (search engine optimization) purposes. For a non-SEO focused blog post, write as much as you need to write to adequately convey what you want to say. If one of the goals of the blog post is SEO, then you’ll want to aim for 800+ words and some studies show that even longer content is better for ranking and will give you a better return on your time investment. Should you write shorter blog posts or longer blog posts? It depends on your goals, what you audience prefers to read, and how much you have to say about the topic.  Call to action/Next steps If the phrase “Call to Action” or “CTA” is new to you, it just means that you are telling your readers what you want them to do next. Do you want them do email you? Download bonus content? Sign up for your email list? Go to another place on your website - like a sales page or another blog post? Why have a CTA? It allows you to direct your audience to the next thing you want them to do. After all, you’ve worked hard to write, publish, and promote your blog post why not take advantage of the time you have with them to make it easy for them to stay connected with you? Promote, promote, promote Creating and writing a blog post is just the first step. The next step is to promote it to your audience. Here are ten ways to promote your blog post: Share it on Facebook. Announce your new blog post on Instagram and include an excerpt.. Pin your blog post on Pinterest. (and repin it to different boards) Include your blog post in your next email to your list. Share your blog post the next time someone is asking about the topic you wrote about. Reshare your blog post a month after you wrote it. Promote your latest blog post in your Instagram Stories. Consider promoting your blog post as a Facebook ad (especially if your CTA involves a way for someone to get on your email list). Make a quick video talking about your blog post and direct your audience to read the blog post for more details. If you have related blog posts on your website, include a link between blog posts for further reading  Gwen Montoya is the CMO of the MOB Nation as well as a marketing strategist and coach. She loves making marketing accessible and empowering mom business owners.
Learn more about Gwen at www.gwenmontoya.com With nearly 20 years of HR experience, a degree in Business Management, a Masters in Business Administration, and several years experience running her own business Kyria McGill’s HR focused business, CLM Solutions, is the perfect fit for her skills.. Kyria, mom to three teen boys, was inspired to create her business because small and medium sized businesses typically don’t have Human Resources departments. “A single claim can create costs that can be catastrophic to a smaller business - but could be avoided with clear policies, procedures, and support to handle employee issues,” she explains. She also realized that keeping keeping employees engaged, educated, and appreciated lowers the need for the extra support. Kyria names her grandmother as an influential figure. “She had an amazing past - one of the first women doctors in China - she was the epitome of a mom boss! She moved her family, during war time, fleeing the one place she had known her entire life. Eventually to the United States with no money, not knowing the language, although she spoke five languages. Her license as a doctor wasn't recognized so she did what she had to for her family. Between her and my grandfather they held 8 jobs and still had time to be involved with the community and church,” she says.  Eventually,, Kyria’s grandparents opened a deli in San Francisco that grew into a piroshki (Russian meat pies) factory. Later they also added a catering company as well as other business interests. “I grew up in that deli and factory - setting tables at four for the catering company.It drastically shaped my thoughts around work and family. It never occurred to me that I HAD to work for someone else, although I have and do. I love the freedom, the ability to make such a difference in other people's lives, and the example it sets for my boys - hard work is worth it,” she explains. She says her biggest challenge has been balancing work, family, marriage, and her passion. “I have a full time (and then some) job working for a Fortune 200 company and I love that job. I have three boys that I have always been very active in what they are doing and love to be their cheerleader, a husband who is my rock, world, and safe place no matter what is going on and my business! No one plans to go into HR - we sort of trip into it - but I LOVE it! Making sure I can juggle all those hats is the biggest struggle - second only to always stressing that I won't be able to meet and exceed a clients expectations - self doubt works against every aspect listed above - but I wake up each day and try again!” She would advise new business owners to jump in with both feet. “Knowing you will succeed as well as fail - they are both part of owning your own business. Don't take failures personally and just look at them as opportunities for next time.” She also suggests planning ahead. “What would your dream business five years and ten years from now? Run, plan, and build it with those future companies in mind.” Finally, on an HR level she suggests new business owners be ready to bring on a team, have policies and expectations in mind. “They will change as you go - which makes owning your own business one of the best, most challenging, and crazy rides ever,” she says. She would advise her younger self to be more confident and less shy. “I have had a wonderful life with such a wide range of ups and downs. It took me hitting 40 to really understand that confidence is something you can fake, something that goes up and down, and that failing is not the end of the world.”  The best referrals for Kyria are new businesses and those who are just starting to grow. “I love to help set up businesses to grow. I love to work with businesses in finding, training, and retaining the talent that will make their dreams a reality. There are so many changes in the way people interact and engagement is such a success factor. Employees are the key to being successful as you grow but they also create the largest obstacles, impact, and liability for businesses. Keeping up with the legal changes, social impacts, and day to day needs of employees takes a lot of energy and time that business owners could spend on other things!” She says the biggest benefit of being a part of the MOB Alliance is seeing how other mom business owners make it work and being inspired to keep going and feeling the support of the community. “It's the ability to talk to others who truly understand the dilemma of meeting with a client or a school event. The idea that there are so many other amazing women doing it too has been exactly the reminder that I can do this,” she says. As someone who works for herself as well as another company, Kyria appreciates the benefits of being able to work for herself. “I think it's the ability to work when I want and to focus on the areas of HR that are of bigger interest to me. They are all important but I love that emergency call to help an employer - that call to action that requires me to solve a puzzle under a deadline,” she explains.  Kyria offers a 15% discount on a review process to MOB Alliance members. The initial discussion is always free but the review and creation (if needed) is always the first step to getting things on the right track or helping keep things on track.
Connect with Kyria online: https://www.facebook.com/CLMBusinessSolutions www.instagram.com/simplyclm https://www.clmbusinesssolutions.com/ We're excited to have Brooke, founder of MOMentum a new marketplace for moms who a business and those who want to support them, share some of her favorite MOB Alliance gifts and services. Learn more about Brooke at the bottom of this blog post.  The MOB Alliance has been a supporter of MOMentum Market since the beginning and we wanted to partner this year for a gift guide to support our moms this holiday season! You can find all of these items on MOMentum Market, and by purchasing you are supporting a mom-owned business! You can shop MOMentum at the links below in the guide or by going to www.momentummarket.io If you are a mom-owned business and want to list on momentum head over to www.momentumarket.live and sign up! If you are a part of the MOB Alliance Membership you get a discount on your transaction fee, so if you are not, definitely consider joining to save money! Jewelry Laura from Purple Girl Boutique created the gorgeous earrings! These are hand-painted Baltic birch wood heart earrings with a rainbow accent. They are attached to a white wood circle and dangle for lots of movement. They are the perfect way to add a splash of color or fun to any outfit!  Krissie made this gorgeous handmade diffuser bracelet which incorporates swirled glass beads with hematite, silver spacers, stone and lava to create a unique wearable piece of functional art. Add drops of Tranquility essential oil from Pure Haven on the lava beads and experience the calming/centering benefits for hours.  Roya made this Handmade one-of-a-kind jewelry. Crochet and clay, heritage craft meets contemporary fashion You can see more of her work on MOMentum as well as on instagram.  Katie made this halo ring, made of rhodium plated fine 925 sterling silver. Features 2.04 carat round cut milk stone (8mm) in 4-prong setting. Accented with 0.6 ct.tw round cut cubic zirconia. Band measures 2.5mm in width. Sizes 4-9 in full sizes. Add umbilical cord, ash or placenta powder and make a one of a kind keepsake to always remember your journey with your baby. Home & Living Adrien makes these awesome Canvas growth charts with wood trim. Finished using mineral based acrylic paint and the finest stains. All growth charts come with a hand screen printed bag for storage when not in use. Measurements are as follows canvas 8" wide, wood trim is 10" wide. can be left out on display for all to be seen or stored away for the days you are ready to track your growing family.  Heather makes Beeswax food wraps, which are a great alternative to wasteful, petroleum-based plastic. Not to mention a money-saver in the not-so-long-run! They come in 3 colors and sizes (Large - Aqua lattice, Medium - Green lattice and Small - Pink lattice). Made from 100% cotton cloth and special mix of local beeswax, pine rosin and oil (soy-free). Her wraps can be used for keeping food fresh (fruit, vegetables, roots and herbs), covering bowls and dishes, leftovers, lunch box items, sandwiches, even whole loaves of bread! Use in the pantry, fridge and freezer too! Absolutely fantastic way to keep cheese! Not recommended for wrapping raw meat. You get all three sizes (small, medium and large).  Danielle created this awesome deodorant! Finally an all natural, aluminum free deodorant that actually works! Available in the original refreshing Lavender Lemongrass scent, a new Cedarwood Bergamot scent, and an all new Vegan formula in a light Jasmine Tangerine scent. No artificial colors, scents, or preservatives make this a wonderful addition to your morning routine. Shop here . She also makes an awesome body scrub! Check it out.  Malania is a wonderful photographer and has turned her photos into artwork. One of them is this gorgeous card. For this butterfly notecard - Blank inside, Envelope Included, Size: 5.5" x 4". Services Are you struggling with sleep for your child or yourself? If so you need to hire a Brittany Stefanic sleep package! I did and it was a GAME CHANGER! They take their jobs of "sleep teaching" very seriously at the Sleeper Teachers! As former classroom educators, we know the importance of practice and consistency to learn a skill, so we make ourselves (and our expert knowledge) available to our clients. There are 3 tiers of support available to families (DIY mini consult, 2 week packages with an associate Sleeper Teacher, or 2 week packages with our Founder and CEO, Brittney). If you aren't sure what package is best for you, send us a message and we will connect to help you make the best decision for your family!  Darcel is a Lifestyle blogger, Micro-influencer, and Brand Ambassador. She works with brands and small businesses by creating custom content using visual storytelling, and digital marketing to help promote their product or service. You can book her for multiple services on MOMentum.  Get your logo and brand needs taken care of with Julie! She is offering a 1 Hour Branding Consultation (via Zoom or in person for those local to the Beaverton, Oregon area). About a week after the consultation, expect an email with the first draft of your Branding Board containing 3 logo designs, inspiration images and proposed color palette.You choose 1 or 2 of the logo designs to be edited and let me know the changes you'd like to see on the final products. Within the next week, you'll receive an update of your Branding Board with the changes you requested.  Gwen is a marketing expert! This Marketing Roadmap package is the best choice for someone who has ready to grow their business, but need a plan to get there.  90 Minute Financial Consulting with Dawn! Dawn is an Accredited Financial Counselor who provides financial guidance tailored to your specific goals. Only guidance is provided-you will never be asked to buy a financial or insurance product. All sessions are confidential and judgment free! Excited about MOMentum? Learn more about MOMentum and why you should fund them!  Brooke Markevicius is the founder of MOMentum and host of the MOMentum Radio podcast.
You can support MOMentum on the iFund Women fundraising platform. November 19th is Buy From A Black Woman Day. Created by Nikki Porcher as a way to bring awareness and support to black women business owners, Buy From a Black Woman Day is part of her nonprofit buyfromablackwoman.org. On the nonprofit's website you'll find business resources, a directory, and a swag shop. If you'd like to support their mission, you can learn how to do that here. For this blog post, we wanted to highlight black MOBs. These women are community builders, artists, trailblazers, and more - learn more about them below! For even more highlights, check out last year's blog post.  Celese Williams, founder of Mystique's Fancy Faces Mystique's Fancy Faces is Portland, Oregon's best face painting company offering options for corporate events, birthday parties, and more!  What inspires you? I love all things art related! Also being a mom gives me an edge on my face painting business, as I'm mostly working with children, because I'm constantly inspired by my own 11 year old daughter, Londyn. What lessons have you learned this year? Just when you think you've taken on all you can, stretch a tiny bit more; you'd be surprised the opportunities that can happen. What does it mean to you to be a mom business owner? Being a MOB (and also a single mom) means setting a first hand example for my daughter on how life has so many options. Also passing on the knowledge I have to future women entrepreneurs so that they can avoid making mistakes that I've made by doing things by trial and error. What advice would you give to your younger self? You're different, and that's ok. It's going to be your biggest advantage one day! Connect with Celese: www.mystiquesfancyfaces.com www.facebook.com/mystiquesfancyfaces Tiffanee Neighbors, founder of WINNASIUM WINNASIUM is a management consulting firm focused on sales talent selection and sales effectiveness.  What inspires you? Fearless people. What lessons have you learned this year? The importance of momentum. What does it mean to you to be a mom business owner? Being a mom business owner allows me to role model entrepreneurship and the benefits to work family life integration for my children. What advice would you give to your younger self? To be present more, trust the voice within and to be fearless. Connect with Tiffanee online: www.theunicorndreamer.com www.winnasium.com/ www.instagram.com/winnasium https://www.facebook.com/TheUnicornDreamer/ Sarah Sharp - founder, POP Awards PDX, POPPN MAG, POP Media Group, LLC The POP Awards is a photography contest and award gala for outstanding female photographers. POPPN MAG is a lifestyle magazine for photographers, artists, and other creatives.  What inspires you? When I'm creating I'm very inspired by vintage art, fashion, movies, and photography. I love to take inspiration from something old and give it a modern and fresh spin. In terms of business, I'm inspired by people/business owners who never gave up and created something out of nothing. I'm also inspired by people who are unapologetically themselves. What lessons have you learned this year? I've learned that as a mom & wife with BIG dreams, it is not the responsibility of my husband and kids to rearrange their lives to subscribe to my dream. Just because I have big dreams, doesn't mean that they have to accommodate them. I learned to work my dream around THEIR lives. I don't feel entitled to insert my dream into their lives. So I learned to work around it. It was hard AF. But I also learned that there is ALWAYS a way to get the job done if you are willing to pay the price. What does it mean to you to be a mom business owner? In my experience, it has been extremely difficult learning how to balance both things. It is like operating two businesses at once. I definitely try to keep those 2 things separate as much as possible. I think mom business owners are the most dynamic, exciting, and successful because there is so much more on the line. We can juggle 10,000 things at once while also giving our kids and partners everything they need. We are incredible because we tend to put our needs LAST. We take care of everyone else first, and lead our lives with love and care making us incredible business owners. That's pretty bad ass! What advice would you give to your younger self? Don't worry about how long it will take to accomplish your dream. The time will pass anyway. So just work hard, stay focused, and eventually you will make it!! You are exactly where you need to be. Connect with Sarah: https://www.poppnmag.com/ https://www.instagram.com/poppnmag/ https://www.popawardspdx.com/ https://www.instagram.com/popawardspdx/ Dorian Richardson, founder of Ess and Jay & Co. Ess and Jay & Co. sells gorgeous hand-poured soy candled, infused oils, and smudge bundles.  What inspires you? Pain. What lessons have you learned this year? Keep going, no matter what. What does it mean to you to be a mom business owner? It means creative control over my time and unlimited possibilities to put what matters to me most, first. What advice would you give to your younger self? Cry standing up. Connect with Denise: https://www.doriandenise.com/ https://www.instagram.com/doriandidwhat/ Selena Ross, owner of Wishing Well Floral Wishing Well Floral is a full service flower shop in West Linn, Oregon offering delivery, business accounts, and weekly plant and flower delivery to homes and businesses.  What inspires you? My customers inspire me as well as keep me on my toes. Daily I’m challenged by being creative on the spot and I love it when I get a fun festive order that someone says I trust you and have no fear in my artistic ability. What lessons have you learned this year? Bring a brick and mortar store is hard but not worrying about what what others are doing just do your own thing. Trust the journey. Also on a business note I have learned tons about SEO and how it is important to constantly work on this. What does it mean to you to be a mom business owner? Being a mom business owner means that not only does your family know your mom but having them stand behind me and know my family is proud of all the things their mom has accomplished. They make me very proud. What advice would you give to your younger self? Stop and eat! Life on the go won’t take you anywhere. It’s OK to enjoy it you are the boss! Connect with Selena: www.westlinnflowers.com https://www.instagram.com/westlinnflowers https://www.facebook.com/westlinnflowers/ Vanessa Fuller, founder of Xcape Dance Academy Xcape Dance Academy, located in Eugene, Oregon, is a place where dancers of all ages and aspirations can come together and enjoy freedom of movement and self expression through dance.  What inspires you? Life in all of its ups and downs inspires me. Kids inspire me. The potential for growth inspires me, the state of the world inspires me. My community inspires me, and the need for diversity and representation inspires me and my entire staff. What lessons have you learned this year? Greatness comes from the inside out. THE WORK THAT YOU DO ON THE INSIDE will manifest itself on the outside when the alignment is right. Never underestimate the importance of working on yourself as a tool to build strength in everything else. What does it mean to you to be a mom business owner? For me, it has been about creating a community that I am proud for my kids to grow up in, contribute to, and be a part of. It is about them seeing me follow my dreams so that they are relentless in following theirs. It is being an example that moms can be multifaceted, strong, purposeful, passionate, and career driven while also having a family. It is inspiring my kids to create a life that is supportive of their own HAPPINESS. What advice would you give to your younger self? INTUITION NEVER LIES. Connect with Vanessa: www.xcapedance.com www.instagram.com/xcapedanceacademy www.instagram.com/vanessafullerdance www.facebook.com/xcapedance Damala Badon, founder of DB Dessert Company DB Dessert Company is one of Portland's most creative bakeries providing superior quality desserts, pastries and custom cakes.  What inspires you? I am inspired by so many things from my children to my community and my fellow baker friends. What lessons have you learned this year? This year I have learned that entrepreneurship is a beast and my mindset is more important than any thing else to be successful What does it mean to you to be a mom business owner? It means a lot to me to show my children what it looks like to chase a dream and to fight for what you want in life. What advice would you give to your younger self? Shake the fear in life and just jump. Connect with Damala: www.dbdessertcompany.com www.facebook.com/DBDessertCompany https://www.instagram.com/dbdessertcompany/ Janita Jones, founder of JJT Studios - Home of The Tribe Called Sweat JJT Studios is a boutique fitness facility that also houses a podcast studio and offers DJ courses.  What inspires you? The ability to do something I was told I could not do! What lessons have you learned this year? My brick and mortar opened on April 22, 2019. On July 28 (my birthday) the trailer I use to haul equipment and set up portable pop ups was stolen from behind my facility. The hurt and feelings of violation were plentiful. When the dust cleared my insurance agent informed me that the trailer was included in the wrong policy and was not covered! Triple check ALL the paperwork and make sure your t’s are crossed and the i’s are dotted! What does it mean to you to be a mom business owner? It means I have the chance to show my children that they can balance both being a parent and running a business. Being a MOB allows me to have flexible scheduling so that I can work around school events, conferences and still be present. What advice would you give to your younger self? Not everyone is a supporter of your dreams and goals. Protect your heart from the negative. Connect with Janita: www.instagram.com/thetribecalledsweat www.jjtstudios.com Marla Green, Independent Consultant with Usborne Books and health coach  What inspires you? Helping people become their best selves! What lessons have you learned this year? I have learned to dream again. Before becoming healthy myself earlier this year I was just existing, and I had come to accept that as commonplace. I couldn’t remember feeling differently. Now that I’m ALIVE again, I have started to plan and dream for the future versus making it through the next hour or day. I know that the future is possible. Making it bright is up to me. What does it mean to you to be a mom business owner? As a single mom it means that I don’t have to worry about the number of sick days that I have left when my son gets ill or has a doctors appointment. I can attend most (if not all) school events and field trips. I can volunteer in my sons classroom in the middle of the day and pick him up from car line. To sum out up, I don’t have to choose my career or my son. I can have both. What advice would you give to your younger self? Don’t be afraid to follow your dreams! Even when others don’t support your vision. Surround yourself with a community of like-minded people with similar goals to support you along your journey. Connect with Marla: www.facebook.com/groups/thelibraryescapade www.instagram.com/marlagreen.mbb www.facebook.com/mindbodybooks Marcia McCoy, founder of Designs by Le'yon, Inc. Designs By Le’yon creates handmade one-of-a-kind fashion jewelry and accessories for all ages and occasions.  What inspires you?
Having the ability to make others feel glamorous, fashionable, resilient with each piece I design, inspires me. Helping to change the narrative of how we see ourselves & feel about ourselves, inspires me. Knowing that I offer not just a product but an experience that celebrities receive all the time.....that feeling of being uplifted and appreciated, that feeling of being adorned & recognized. Making an impact in even the smallest way inspires me to keep doing what I do. What lessons have you learned this year? This year has taught me how to pace myself. That I am an intricate part of the world around me. I've learned that my voice is more powerful than I've recognized. That just because someone doesn't see the value in what you do/say/create doesn't mean that it's not valuable! What does it mean to you to be a mom business owner? As a Mom of 5, I am instilling in my children that no matter what their gift or talent is that they can go far in their endeavors. However, these endeavors require hard work, patience, persistence, and self-motivation. I am creating a mindset that shifts the cultural norm that says we get a good education, earn a degree or two, and go dedicate our lives to a company until your old enough to retire. Seeing that life doesn't happen that way. I am teaching my children that you don't have to stop at just working for someone else when you can build while you work. Your dreams can become a reality if YOU want them too. What advice would you give to your younger self? Push pass what others think and embrace the lion that's within. Don't be afraid to roar or be heard. Someone is waiting on what you have inside you to be released. Your next is the catalyst for their first. Be careful what you're loyal to because some may just be loyal to the "need" of you. Connect with Marcia: www.facebook.com/designs.by.leyon.mccoy www.instagram.com/designs_by_leyon Fawn Dietz is a foodie, mom of two, and lives on a mini farm with chickens, a big garden, and lots of fruit trees. She shares “I have just enough space to have lots of chickens, a large orchard, a big backyard, and as big of a garden as I could ever hope to tend. We have lots of apple and plum trees, a couple pear trees, an extremely old Concord grape vine, blueberries, strawberries, raspberries, and of course as many blackberries as we could ever want.” She and her family live about 30 minutes outside of town which gives her the connection to nature she needs. “I love gardening and being outside. Putting my hands and feet in fertile earth makes me feel so connected and at peace. Feeding my children food that I have grown and teaching them about where food comes from feels so right. They know food doesn't come in plastic packaging from the store. We plant seeds together and watch them grow. They know what ripe and unripe food looks like. This doesn't always translate to them eating it all, but their tastes will develop with time,” she explains. Fawn has been cooking and getting creative with food since she was a kid helping her mom in the kitchen. They lived outside of town with the nearest grocery store was 25 miles away. Fawn learned to use what was available in creative ways.  Brie Crepe with onion, apple, and white wine compote After her son was born, she realized he wasn’t growing as expected. “He was born a big guy but was tiny by the time he nine months old.” Her son would eventually be diagnosed with celiac disease. Fawn says once gluten was removed from his diet he started growing and hasn’t stopped yet! While learning to cook in ways that were safe for her son, Fawn realized she was gluten intolerant. When her daughter was born, Fawn recognized the symptoms of a gluten allergy in her as well. Although her husband has no food allergies or sensitivities, he’s supportive and their entire home has been gluten free for over six years. Fawn’s Eugene food cart is called STFU & NOM. STFU stands for “Sustainable, Tasty, Fresh, and Unconventional.” She opened it in 2018 with a desire to bring delicious food simply made to more people. She is proud of the fact that her gluten-free food is so good that many new people to her cart don’t realize the food is gluten free. STFU & NOM’s menu items include dishes like Pulled Pork Panini, Duck French Dip, Steak with Red Wine Reduction, Latkes, Rosemary Garlic Fries, Pear Salad, and Butternut Squash Soup. Fawn says that being raised by a single mom who worked for herself showed her the benefits of owning her own business. “I saw that she was able to make that decision on working- what is too much work and how much enjoyment vs money from work. She could take days off to feed her soul in her garden. Now she takes time to go to Mexico to do that as well,” Fawn explains.  Apple Cheddar Salad with spinach, apple, cheddar, and candied walnuts She is also grateful for the support of a close friend “She is able to be that ‘hard truth’ person for me. She convinced me to make some difficult changes to the business that now at the heart of the business as it is now,” she explains. Fawn also says there are several professional women chefs she admires. “Just before my daughter was born my husband and I took an overnight trip to the coast. We had a beautiful dinner at Restaurant Beck which is in this little hotel on the side of Highway 101 on a cliff looking over the Pacific Ocean. It doesn't look like much on the outside. The inside is a wonderfully comfortable, intimate dining experience. What I loved the most about it was reading where all the ingredients that were in each dish came from. They only used in season and local products. The food told the story of our region and is one of the places defining Pacific northwest cuisine.” Fawn says her biggest struggle in business has been getting carried away with ideas and possibilities. “When I first opened I had so many great ideas that I couldn't contain myself and we ended up with a new menu every day! I would try to make decisions based on what people were buying, but I was so eager to please I lost myself a bit into it. I have learned to really design a good menu I needed to look inside myself and what I want to cook and present and give, not what everyone wants,” She would advise someone thinking about opening a food cart to work for free in the coldest and hottest months to understand exactly what the work can be like. “It is hard, back breaking work. But if you love it all the personal and family sacrifices will make everything worth it.” She’d advise her younger self to trust in her food and to have faith in herself. She loves hearing compliments on the business or her food and knowing she is completely responsible for it. Fawn loves when someone new comes to her food cart saying they heard about it from a friend. She also loves that her cart is entirely gluten free. “When someone says they heard we have gluten-free food and ask what the options are for them, they don’t always believe me! They say, ‘but what about this item?’ and I get to tell them its gluten free. They get so excited! I've even had people cry before.”  Chicken Pesto sandwich with grilled chicken, pesto, sun dried tomatoes, and provolone cheese on a grilled hoagie roll and served with a side of Rosemary Fries Although Fawn’s cart is gluten free, she doesn’t feel as if that should be what defines the food she makes. “I want people to love my food because it is local, sustainable, fresh, and represents the Pacific Northwest.”
She says her favorite MOB Alliance benefit is attending the in-person meetups. “In the digital age we get so physically isolated even though we're more in contact than ever before. I love going to meetings and seeing other moms struggling with the same work and family struggles and just being able to commiserate. I always leave feeling like I'm not alone,” she explains. Fawn offers all MOB Alliance members 25% off her entire menu. Connect with STFU & Nom online: www.facebook.com/stfunom www.instagram.com/stfunom www.stfunom.com Shannon Lee, owner of Shannon Lee Strategy, was inspired to start her business in 2010 after spending 20 years in corporate marketing. “I was ready to get out. I wanted to simplify online marketing. Marketing strategists often talk over potential clients. I’ve found that if you explain things in simpler terms, you gain trust and get the business,” she explains. In her work as a marketing strategist she helps entrepreneurs simplify their online strategy. She says her work has influenced the success of large and small business organizations, non-profits, and entrepreneurs. Shannon looked up to Sue B. Zimmerman, an Instagram expert, so much she hired her as a mentor for her own business.  Shannon’s biggest struggle may come as a surprise, but her biggest challenge is marketing herself. “I have no problems telling my clients what to do, but when it comes to my work, I get stuck! Luckily, I have a mastermind of other strategists who are help me.”
She advises someone who has a full time job but is interested in starting a business to work around their day job before going out on their own and to believe in themselves. Shannon says being a member of the MOB Alliance has changed her business on both a personal and profession level. Personally, she’s made great friends, and on the business side she has gained referrals for new business. She shares that one of her favorite MOB Alliance benefits is the tightknit and active Alliance community. “The Facebook group is very active and there's always someone to help when it's needed.” Shannon’s best referral is someone looking for marketing coaching. Her special offer for Alliance members is $20/month off her coaching programs and any referral who signs up, earns the referrer $50. Connect with Shannon online: www.www.instagram.com/shannonleestrategy www.shannonleestrategy.com We’re excited to profile Jalynn Schroeder, one of our speakers at MOBCON 2019! She’s a mom, multiple business owner, leader of a multi-million-dollar direct sales team, and speaker who has been building her online brand since 2009. Jalynn says she has always been interested in being an entrepreneur. “I have always had an entrepreneur head and heart and my passions are what drove me to the businesses I have now,” she says. She started her Red Closet Diary blog in 2009 during a hard time in her life. “I was suffering with massive anxiety and in a very terrible marriage. I have always loved fashion and it was a perfect outlet. I named my blog The Red Closet Diary for a few reasons. First, it was my diary. I was sharing my life and experiences. Second, I love what the color red stands for and wanted to always remember that: energy, strength, power, and determination. Third, I always wanted to paint my closet door red. Go figure! After I finally got divorced, I took a break from my blog to find myself again.”  Once she started her blog again, she never looked back. Over the years she has had opportunities to work with amazing brands and meet great people. “It was slow growth for me, but that was all on me. Getting out of my way and learning how to identify and deal with my anxiety was a long process. I took very slow baby steps and didn't do much outside of my comfort zone,” she explains. In 2016 she discovered LipSense and a new path was opened to her. “I fell in love with a lip color that didn't come off. I loved it so much I jumped on board and became a distributor for SeneGence, most know from the product LipSense. I saw a killer opportunity and even better product and I wanted to share it with the world.” Jalynn immediately understood that selling a product like SeneGence meant she’d need to step outside her comfort zone and push herself in new ways if she wanted to grow. “It's been three amazing years and I have grown leaps and bounds. Do I still struggle with anxiety? Yes! But I have so much more confidence and I have learned so much that has really helped me hit the fast track to seeing success. The first 10 months of that business venture my team sold 19 million dollars in product. The next 12 months we sold 48 million. Getting out of my way and making the decision that I was going to be successful, really paid off! This is where my business, The Red Closet Beauty came from.” Her Red Closet Beauty business has taught her how to build a business from the ground up and how to be a leader. She says she has gained confidence while helping other women to do the same.  “In November 2018 I re-launched my shop, The Red Closet Shop. It was previously a fun hobby that I would do occasionally. When I re-launched, I treated it like a business, and just like my previous business I hit the ground running. Just in a few short months we have grown from almost nothing to seven-figure earnings a month. My major goal for the shop is to not only offer fun, bold and unique pieces but to offer clothing for every body type,” she explains. Jalynn shares that part of her mission with The Red Closet Shop is to show women that when they feel good on the outside, it gives them more confidence to shine from the inside. She also believes the key to her business success has been staying true to herself. “Through all my businesses it's been super important to me to stay true to my brand, which is ME! I am not selling product, I am selling myself, selling my mission, selling my dreams!” She says her biggest struggle in business has been to find her people. “I'm not willing to change my brand for others. But sometimes it is hard to find "your people". The people that love what you do, love what you are selling, and love you. I have lost a lot of followers being so open in every part of my business, but I’ve also gained so many! It is hard finding your audience, especially if you have a very specific audience, but when you do, it makes it all that much better!”  She would advise new business owners to start now instead of waiting for the perfect time. “I hear people say, ‘as soon as I do this, I'll start’ or ‘as soon as I have more money, I'll start.’ If you wait for perfect, you will NEVER start! It's just like having kids. Were any of us fully ready to have a newborn? No! But we did it anyway,” she says.
She would even offer that advice to her younger self! “Be confident! Don't let anxiety run you. I can't imagine the things I could have done if I would have jumped in earlier!” When things get challenging, she relies on her whys to offer clarity and direction. “You HAVE to have a why for every business. You have to have something to fall back on when times get hard.” Jalynn says she loves everything about working for herself. “I love that I can make my schedule (aka 24/7), I love that I have control over my income. I love that I get to be creative and I don’t have to report to anyone! it's so rewarding in every way!” Get tickets to hear Jalynn speak at MOBCON. Connect with Jalynn online: https://shop.theredclosetdiary.com https://www.instagram.com/jalynnschroeder https://www.instagram.com/theredclosetshop https://www.instagram.com/theredclosetbeauty |
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