Each month the MOB Nation collaborates with a different MOB Alliance artist. The featured artist is asked to share a piece that shows what the MOB means to them. This art piece is placed on limited edition mugs in the MOB Shop that are only available during the month they are featured. Go here to purchase Jessica Johns' mug.
May’s featured MOB artist, Jessica Johns, loves pizza and Star Wars, holds a black belt in Taekwondo, and enjoys Jujitsu.
She was raised in Montana and has been married to her high school sweetheart for 19 years. Jessica says she’s a proud baseball mom to her two sons and loves to laugh.
Jessica has always loved art, even as a little girl. “I would choose blank paper and crayons over a coloring book because I wanted to draw my own picture. I love that there are no rules in art! Art does not shut you in a box and tell you how to be or what to create. You can be your most unique and true self and share that with the world with a pen or paintbrush. That inspires me,” she explains.
She says she is also inspired by the way art can evoke emotion in people. “My favorite thing is to create something beautiful, something fun, something special for someone, and see their smile and joy when they look at it. I create art to bring happiness to others.”
Last year, she made the decision to step into the art she has been creating her whole life and pursue it as a business.
Jessica names Michelle Obama as an influential figure. “I love her commitment to staying true to who she is and what she stands for, no matter what. She tells it like it is, doesn’t hide her personality and fights for things I also believe in!”
Her personal mentors are drawn from many places in her life who have shown her how to love, how to show up for each other, and how to be kind and fair.
Jessica says being a part of the MOB Nation is inspiring and she loves attending the weekly virtual Meetups because of the connections and educational speakers.
“The MOB has been such a great wealth of resources and connections for me. I officially joined the alliance this year and it was a fantastic decision! Not only is it inspirational to see other women, other moms, going after their goals, but everyone cheers you on, reaches out to help when you need it and is there to celebrate your success with you,” she explains.
When asked what advice she would give her younger self starting out, she says:
“When you’re passionate about something, don’t let doubt get in the way of creating! Don’t let people tell you what you can’t do, how you need to dress, how you need to act, or what you can’t say or stand up for that you truly believe in! Don’t let anyone dim your spark or shut you into a box of mediocrity and sameness. Be fiercely you and stand up for yourself!”
Jessica also encourages everyone to take a look at what you’re passionate about and make sure you incorporate that into your life. Passions should be pursued, maybe as a business, but also as something that can just fill your soul with happiness and light! It can be the bright spot that helps guide you through all the mess and ugliness that the world can be.
Order Jessica's mug here
Connect with Jessica:
We're excited to welcome Jen Wilson, email marketing strategist, to the MOB blog! Learn more about Dr. Rubin at the end of this blog post.
You’ve heard it everywhere, “the money is in the list”.
As in, your email list.
You scour the resources online and you get started. You can’t wait to build your huge email list of adoring fans and eager customers.
I know. You’re still waiting.
There are truths that aren’t spoken about on the internet about building an email list.
First, the stuff you see online leads you to believe that building an email list is the way to earn major profits, even for brand new entrepreneurs.
Yes, email marketing is the most profitable digital marketing channel, by far.
Yes, building an email list is a smart idea, even for new entrepreneurs.
But what isn’t said is that building an email list for new entrepreneurs can be incredibly difficult.
You see people online who brag about getting thousands of people on their email list in 30 days.
It must be pretty easy, you think to yourself.
What you don’t know is how they did it. For example, they may have had a thousand people sign up for their list, interested only in a free giveaway.
A list of a thousand people that only want free stuff is worthless…they’re never going to buy from you.
Building a list of quality prospects interested in you and your business takes time.
Know this—a legit entrepreneur who is able to build an engaged email list in a jiffy is an outlier. So, if you’re slogging your way through it, and progress is slow, you’re not alone.
Second, you believe growing an email list is simple…build a lead magnet and they will come!
The truth? Yes, it’s simple. But not easy.
To create a good lead magnet, you need to know a fair amount about your ideal client. And for most new entrepreneurs, you just don’t have this info. Not yet.
Then, your lead magnet product should thoughtfully and intentionally prod your prospect along their buyer’s journey. Again, it may sound simple, but in reality, it’s not always easy to figure this out.
Here’s the thing—the lead magnet is part art and part science. When you’re first starting out, it’s going to be a lot more art than science, until you get more experience and objective data from real people (aka your ideal clients).
At first, give yourself some grace from the pressure of creating the one, perfect lead magnet.
Consider it a test.
And finally, you may have built the perfect lead magnet, but you’ll still have trouble getting people to opt in if no one knows it exists.
In other words, you still need to drive traffic to your lead magnet.
There’s a lot of moving parts to create a great lead magnet, so if you find yourself stuck at any point along the way, it’s completely normal. You’re fine!
Finally, you might believe that getting people to opt in to your email list is the hard part. Now that they’re on your list, selling is easy.
You’d be only half right.
Yes, it was hard to get people on your list in the first place.
Yes, it was hard to make sure they were the right people.
But there’s still more work to be done.
The next order of business is to nurture and build relationships with your subscribers in your emails. Are you greeting and welcoming your new subscribers into your world with an automated (and really epic) welcome series?
Then, because your audience isn’t necessarily ready to buy when you’re launching your program or unveiling a new product, you should consistently email your audience with quality and valuable emails.
They’ll buy when they’re ready, and usually only after you’ve built up your “know, like, and trust” factor with them.
So, if you’re ready to throw in the towel with your subscribers because you haven’t sold anything to them yet…don’t. It’s a long game.
To sum up, here’s the truth about building an email list and email marketing:
1. Building an email list can be an incredibly difficult and slow process, especially if you’re just starting out. Set realistic expectations and don’t get discouraged at the slow pace.
2. Creating a lead magnet is simple, but not easy. At first, it’ll be more art than science. Consider your lead magnet a test, and don’t forget that you’ll need to drive traffic to it.
3. Once you get people on your email list, you may not be able to convert them to a paying customer right away. Send your new subscribers through your welcome series, and nurture the relationship in their inbox over time to build your know, like and trust factor. Play the long game.
Like anything else that’s worthwhile in life, email marketing is hard. Stick with it and you’ll be rewarded with loyal subscribers who want to buy from you.
Congratulations, mama, for doing the hard things. You got this.
Jen helps you write e-mails and create sticky lead magnets that build relationships with your subscribers and get them itching to open, read, click, and, of course, buy your stuff!
Connect with Jen here.
Here at the MOB Nation we are supporting, encouraging, and connecting mom business owners all year, but there is something extra special about Mother's Day!
This year, why not support a mom-owned business while you are finding gifts for the moms (and mom figures) in your life?
This round up includes just some of the variety you'll find on our Mom-Owned Business Member Directory.
CBD Bath Bomb Bouquet from Cherry River - $29.99
Show Mom a little extra love this Mother’s Day with Cherry River's CBD Bubble Bath Bomb Bouquet. Set includes four of Sweet Spring Bath Bombs scented with rose, violet, and vanilla, lovingly wrapped in a gift box before being shipped to your door, making this an easy at-home holiday you can celebrate with loved ones (or pamper yourself with some self-love in a box).
Each bath bomb contains 100 mg full-spectrum CBD hemp oil. Flowers not included.
Connect with Cherry River
Wine Club Subscription from Gonzales Wine - Starts at $100
What better why to celebrate Mother's Day than by celebrating and supporting another mother with the gift of a Gonzales Wine Club subscription!
You can customize your subscription with two levels of membership all which include swag, discounts, private events and direct communication with Cristina Gonzales, Winemaker & Owner.
Connect with Gonzales Wine
Organic Body Lotion and Earring Gift Set from BeeBomber - $55
Let BeeBomber spoil the mothers in your life! Each gift box includes one Bee Soft organic luxurious hand and body Lotion, a Bee Kissed Organic Lip Balm, and a one of a kind custom pair of RoyaBoya Handmade earrings.
These stunning BeeBomber inspired earrings are a true work of art. Each piece has uniquely detailed handcrafted floral art on a bright yellow canvas, paired with a contrasting wood accent piece. You can’t help but smile and feel the joy when wearing these classy but chic earrings. Extremely light to wear. Many varieties to chose from.
Feel free to reach out to BeeBomber for a custom combination!
Order the gift box here
Connect with BeeBomber
Custom Peg Dolls from Sudie's Corner - from $90
These wooden peg dolls are handpainted to look just like each member of your family. They are placed in a beautiful wooden shadow box customized with a painting of your home or another significant place.
A sentimental and meaningful piece of art that will bring joy for years to come.
Connect with Sudie's Corner
Magical Wooden Hair Sticks from the Woodland Wandolier - $38
Need your hands free, but still want to carry your wand? Wear it in your hair!
These exquisite hair sticks are made with a hardwood base that's strong and sturdy, ready to hold fine or thick hair.
Made with the same care and process as the Woodland Wandolier's magic wands, these hair sticks are a finished with a shiny leaf green lacquer and lush silver filigree pattern with white roses.
Connect with the Woodland Wandolier
SheSurvival Wellness and Humor Box from Calm Better Days - $59
Give yourself, your friends and loved ones a well-deserved “Me Time” break, alleviating stress in frustrating times.
SheSurvival Wellness and Humor Box includes:
Connect with Calm Better Days
Music of the Bees Gift Box from Waucoma Books - $65.99
For the book lovers in your life! The Music of Bees is a new release fiction book by local Hood River author EIleen Garvin.
The box includes exclusive recipe cards (recipes created by the author), local ingredients that you can use in the recipes, and a handmade dish towel with honey bees & lavender artwork made by local artist Lynn of Crisp & Tart.
Connect with Waucoma Books
Tie Dye Crossback Pinafore Apron from Nancy's Handmade Goods - $64
This is a unique handmade apron with big roomy pockets and convenient no tie crossback straps. It’s super comfortable and stylish and useful.
Made by a mom!
Regular size fits zero to 16.
Plus size fits 1x-4x (custom sizing also available)
Order Regular size
Order Plus size
Connect with Nancy's Handmade Goods
Rainbow Ear Cuffs from Flor de Karonka - $18
Extra bling at an affordable price, for any mom - no piercings required!
These ear cuffs are made with pave crystals for a fun, versatile, and stylish look!
Connect with Flor de Karonka
BeautyCounter Hand Savior from Wild Lilac Wellness - $32
Mom hands do a lot of hard work and need some loving care - enter Hand Savior, a genius hybrid hand sanitizer, serum and brightener combined.
Made with CDC-approved levels of organic sugar alcohols that kill 99.9% of germs as well as hyaluronic acid to lock in moisture, Hand Savior is sure to brighten Mom’s day!
Naturally scented with Bergamot and Citrus so it smells divine!
Connect with Wild Lilac Wellness
Limited Edition Self-Care Gift Box from Sacred Roots Soap Co - $35
If you find yourself needing a little extra self-care in your day, treat yourself or that special Mom in your life to a spa-day at home with this special limited edition self-care gift box.
Comes with a Luxurious Shampoo Bar, Facial Bar and Massage Soap Bar that will give you an amazing shower/bath-time experience. Also included is a wood soap dish, soap saver bag and facial pad.
Connect with Sacred Roots Soap Co
Purple Hand Dyed Silk Scarf from Cedar Dell Designs - $64.95
This stunning purple scarf has been dyed using natural logwood dye and the pigments of real leaves to create a one-of-a-kind botanical pattern. The silk fabric is soft and has a beautiful sheen. It feels so lovely around your neck! The natural dyes are permanent and washable.
The logwood dye made a rich purple background, which contrasts perfectly with the green and brown leaves. Real sumac and oak leaves were bundled with the fabric. Through a process of applying heat and pressure, the leaves left their pigments on the fabric in an exact replica of their shape. It is a beautiful piece of wearable art!
Connect with Cedar Dell Designs
Tropical Statement Earrings from Royaboya Handmade - $34
Royaboya's handmade polymer clay and crochet earrings and other jewelry pieces are always one-of-a-kind. They make great gifts because you know that you are getting a wearable piece of art that is completely unique!
Roya loves to play with different themes, from floral, succulents, and other botanical to geeky tv show earrings to animal print and geometric jewelry!
Although these earrings have big, bold color and style, the polymer clay they are made from is very light!
Connect with Roya
Journal from Lea K. Tawd, Visual Artist - $22
This beautiful journal is the perfect gift for the creative mom.
The exterior is embellished with a print of Lea's original painting, "Transmission."
The interior is filled with 120 pages of the perfect paper for all of mom’s musings. The pages are dot-graph filled for sketching, writing and bullet journaling. 5.5 x 8.5" makes it perfect for traveling. and it is spiral bound so it will open flat. These are locally printed and drop-shipped from Portland, Oregon.
Connect with Lea
Lunar Bath Ritual Collection from Healistic Reserve - $39.99
Gift Mom a bath with intention this Mother’s Day- Lunar Bath Ritual Collections include everything she needs for a high-quality, organic, plant-based, decadent bath experience.
She will melt into a moisturizing *bath bomb* before exfoliating her stresses away with a *body scrub*, and finish with a luxe *body butter* to give herself the attention she deserves. The essential oil roller reminds her of her worth every time she applies it in the weeks following.
The crystal and empowering affirmation card compliment the experience and further foster a ritual of self-care and appreciation.
Mother’s Day falls two days before the next New Moon, making the New Moon Collection the perfect gift for calling in joy and abundance.
Connect with Healistic Reserve
Herb-filled Eye Pillow from Garden Delights Herb Farm - $8
Handcrafted herbal eye pillow filled with herbs from our farm and organic flax. Custom blend of Roman chamomile, lavender, & peppermint is soothing and relaxing for moms who need a minute (or a few more!) to themselves.
Can be used heated or cooled, depending on your need, to ease sore, tired eyes, sinus pain, head stuffiness, and headaches.
Connect with Garden Delights Herb Farm
Isagenix Collagen Elixir from Caren Cooper - $39.99
This collagen exlir should be called liquid gold! Easy to incorporate into a morning routine, this is a gluten free, dairy free, soy free, GMO-free product. Aging backwards, looking good and getting compliments? Yes, please!
Simple, easy and will help mom look and feel great!
Connect with Caren
Reusable Cotton Rounds from Heather's Treasures - from $14
Tired of waste and regular cotton rounds just not getting the job done? Try reusable cotton rounds from Heather's Treasures. Made from 100% cotton flannel. They are 2-ply and are made to last again and again.
Fabric rounds come in a charming glass jar. Choose from a wide selection of patterns and colors or just plain white is sure to please that special mom in your life. Use them and then simply put them in the wash. Each jar comes with a muslin bag for washing.
Connect with Heather