Each month the MOB Nation collaborates with a different MOB Alliance maker. The featured maker is asked to share a piece that shows what the MOB means to them. Their creations are sold as pre-orders and fulfilled after the pre-order period ends. Go here to order Roya Dedeaux's MOB earrings.
“I am an exuberant maker, player, and do-er of all the things! I am a grown homeschooler, and homeschooling mom who always knew I would run my own business. I now own two - one as a licensed Marriage and Family Therapist, and one as a jewelry designer and event planner. I recently published my first book, Connect with Courage, along with several self-published journals for parents and business owners. I love all heritage arts - crocheting, gardening, knitting, food preservation...all of it,” says Roya Dedeaux, founder of Royaboya Handmade.
Roya discovered the arts through an interest in heritage crafts including quilting, knitting, and sewing. She loved making utilitarian items beautiful.
She says “ I love to get lost in the tiny details of stitches and fiber. I also was always an intense kid and used a lot of expressive arts as outlets growing up - I have kept journals and have done collage and mixed media since I was a very young kid. I use expressive arts in my therapy practice, and get to fine tune my clay and crochet art through making earrings and other jewelry!”
The mentors Roya looks up to have all shared the trait of being unapologetically "extra." “They dedicated their lives intensely and fully to their art forms - whether it was ceramics or Shakespeare - and become experts in what they did. They lived, breathed, ate, and drank their passions. They were bright, out-loud, and unabashedly interested,” she explains.
When things get challenging Roya focuses on her connecting with others.
"Running several businesses, which each have a variety of directions, is definitely a full-life job. I love that I do so many different things, so when one direction is challenging, I can turn to another direction and keep making progress there. But it's most helpful when I can do that while connecting with people. I love to see customers wearing my art jewelry, and hearing the connections they make ("those were my Grandmother's favorite flowers," or "that reminds me of the beach I used to go when I was little.") I love to support other small businesses through the Royaboya Handmade Bazaars. I love to watch the kids grow in their confidence as they get the training of the Youth Entrepreneur Program. I love working with clients, speaking at conferences, and running workshops.”
She would advise her younger self to keep going, be consistent and keep a bigger picture perspective instead of expecting a quick success. “Think about what your next three years will be like. Visualize your ideal life and work backwards. Don't apologize for doing "all the things," love that about yourself, drink your coffee, and keep going. Be playful - explore, be curious, be optimistic, and creative,” she says.
When asked what impact the MOB has had on her business, Roya shares that her Royaboya Handmade Bazaar has grown 4000% in one year. “I love that I have a real number to back up my personal, anecdotal experiences. The MOB has given me a place to voice my triumphs and trials. It's given me a group of people who support me, give me ideas, challenge me, and educate me. The amount of information I have learned from the MOB conferences, Meetups, and other talks is not quantifiable. I have implemented whole new systems that have saved me time and money. I have made connections with other business owners that have increased collaborations and sales. It has also had a huge impact on my mindset. It helped me take Royaboya Handmade from a hobby to a business, and gave me the tools to help support other small businesses as well,” she says.
Her favorite MOB Alliance benefit is access to the private MOB Alliance community group. Roya shares her experience this way “It's an incredible community of women who share purpose and commitment to their goals. It's the place where I ask for help. It's the place I spend the most time online. It's the place I feel understood. I also love getting access to the Mini-Cons. It's so much education and information each time!”
Connect with Roya
Royaboya Handmade & Bazaar
Speaker & Therapist
People who juggle motherhood and owning a business have specific needs that come with combining two incredibly challenging things. They need things to work, to be efficient, to save them time, and to be easy to use and access.
In this blog post, we have grouped several tools and apps MOB Nation members use and recommend - along with a few testimonials from MOBs themselves about their favorites!
Social Media & Email
This is quickly becoming a small business ownerâs all-in-one tool!
You may know you can create quick, polished graphics, but did you also know you can create workbooks, websites, business cards, videos, and slide presentations, too?
In addition to what you can make in Canva (nearly everything), you can now schedule your creations directly from Canva to the social media platform of your choice.
Although the Canva app isn't as easy or intuitive as the Canva website, they are upgrading it often.
This is a great app for creating quick text graphics on the go.
Youâll find over 200,000 free images to use as backgrounds as well as a selection of fonts, colors, and textures that give you enough freedom to create something unique, but not so many choices you canât decide.
The image below was made with WordSwag.
One of the things MOB marketing pros universally recommend is having your own email list to connect directly with your clients. This puts you in control of when you reach out to your clients instead of relying on social media and changing algorithms.
MailerLite is similar to MailChimp in pricing, but is generally considered easier to use and has a clear pricing structure.
Nervous about switching email service providers? Switching is faster and easier than you think!
Not sure if you need an email list or what do with the one you have?Listen to this podcast by MOB COO, Gwen Montoya to learn more!
At first glance, Airtable may just look like a pretty spreadsheet, but donât be fooled. This is a powerful tool that integrates with almost everything other tool you can think of (and if doesnât, thereâs probably a Zapier application for it)
âThe free level of Airtable is really powerful. I use it to organize all of my clients' blog subscriptions, and I can share it all with my other writers. It's where I track due dates, when the writer is paid, where in the process each blog post is, etc. I love it!â - Kristin Rattan, Kristin Rattan Content Services
Project management tools like Clickup (or Asana or Trello or even Airtable) are a must for busy MOBs!
Clickup has a fantastic onboarding series, intuitive design and interface, and a little bit of a creative flair that will make project management anything but dull.
Beyond that it is flexible enough to work well for the solo user or a larger team.
At this point, Zoom is in everyoneâs toolbox, but it still earns a mention here because it is so easy to use and offers so much value for the price.
The MOB Nation has been hosting virtual Meetups via Zoom since 2019. For Meetups, the breakout rooms allow small groups of MOBs to network with each other before returning to the main âroomâ
Enhanced security features and easy to use controls make running virtual events simple and effective.
If you are looking for a podcast host, Simplecast may fit your needs.
This is the platform that hosts the MOB podcast,MOBcast Radio, as well as several other podcasts hosted by MOBs.
Simplecast makes it easy to upload your podcast and create show notes. If youâre ready to have your podcast listed on Apple, Spotify, and other places someone can listen to your podcast, Simplecast has clear instructions that will make getting your podcast heard fast and easy.
2020 necessitated a huge shift from in-person conferences to virtual conferences. Some conference hosts simply used Zoom or another webinar platform.
Here at the MOB Nation, we wanted a solution we felt brought some of the fun and spontaneity of in-person conferences to the virtual space.
Hopin has options for virtual vending booths that include an option to chat with the vendor, main stage and backstage areas for speakers, and even a fun speed networking function that is one of the highlights of every MOBCON Mini!
MOB Nation Directory
Online directories are a way for mom owned businesses to be found by potential clients and collaborators.
The MOB Nation directory is the largest mom-owned business directory in the United States and, unlike some business directory listings, is fully searchable by the public. MOB directory listings also have space social media links, full descriptions, photos, and reviews.
Learn more about being listed in the MOB Directory.
While there are many calendar scheduling options, Calendly is one of the simplest to use and integrates well with other apps and platforms.
It is extremely user friendly and you can set up your calendar in just a few minutes. At the paid level you have more options including payment at the time of scheduling.
Cozi is designed to keep a calendar everyone in your family can use and update as needed.
Color coding family members means it is easy to see which appointment or event is for which person.
Cozi is my brain, without it I have no idea where I am supposed to be or when. It makes it easy for my husband and I to add events, notify the other person that an event is added, and lets you add lists (grocery, to dos, etc) so there's no more "I'm running to Fred Meyer, what do you need?" - AnneMarie Ketterman, Whimsy Burrow Childrenâs Resale
Grocery Delivery & Meal Package/Prep Services
The one thing mom business owners always need more of is time. Using services like grocery delivery or curbside pick up can save you hours each month.
You can even go further and use a meal prep service to make several meals at once, a meal kit service that delivers the raw ingredients needed for a meal or even a meal delivery service where the entire meal is delivered cooked and ready to eat.
And, of course, getting the whole family involved in meal planning and preparation is also a time saver.
Each month the MOB Nation collaborates with a different MOB Alliance artist. The featured artist is asked to share a piece that shows what the MOB means to them. This art piece is placed on limited edition mugs in the MOB Shop that are only available during the month they are featured. Go here to purchase Tori Daw's mug.
June’s featured MOB artist Tori Daw, owner of Healistic Reserve, describes herself as a heart-centered creative who sees and appreciates art in many forms.
Tori sees art as encompassing many roles in her life. Before leaving the industry to stay home with her autistic son, she was a cosmetologist for seven years. Her business, Healistic Reserve, is her way of expressing the art of mindfulness, moon rituals, and intentional rest.
“I also love singing and dancing, writing, drawing and painting, sculpting, interior decorating, mothering (because there is an undeniable art to it!), and even cooking,” she explains.
Her recent artworks are fueled by meditation and deep introspection. Meditation-led painting and journaling are what fueled her Healistic Affirmations deck, and an intuitively chosen card from the deck is placed in every Lunar Bath Ritual Collection.
Tori says she has always been an artist to some extent, but with COVID slowing things down, she was able to freely and fully immerse myself in my art as a tool for immense healing.
She says Brain spotting therapy sessions with Kim Ludeman fostered major breakthroughs in her healing and ability to trust myself in her art. Tori also says “I am always in awe of and inspired by women who show up authentically and fearlessly. They just vibrate on a higher level.”
When things are challenging, Tori says knowing everything she needs is already within her helps. “Whether that means motivation, inspiration, or compassion. It allows me to trust in the ebbs and flows of life,” she explains.
She would advise her younger self to “Trust your unique voice and expression. Its value is found in your authenticity."
When asked about the impact being a part of the MOB Alliance has had on her she says “The MOB has empowered me to look past the “Stay at Home Mom with a Cute Little Side Hustle” trope and take my business and the excitement I have for it seriously. It has connected me with like-minded business people who also understand what it means to be a mom.”
Tori says her favorite Alliance benefit is attending MOB networking events at no cost and receiving discounted tickets for MOBCON and MOBCON Minis. “Not only do they provide invaluable education through speakers, but that is where the connections are made. And they are truly meaningful connections. Collaborations are amazing, and the friendships are irreplaceable.”
Order Tori's mug here
Connect with Tori Daw online:
Donna Leathers, owner of Captivate Create LLC, had done everything from working on a ranch to training horses to website development to graphic design to project management. She says her varied background gave her a strong work ethic and sense of adventure.
She says she has always communicated through imagery with most of her corporate work including some kind of photography. After her first child was born and she decided to stay home photography became her career, but not without some convincing by a friend.
“A friend said I really needed to be a photographer, and my response was ‘but I like photography! I want to keep it fun!’ I decided to take the plunge around 2010 and have loved it,” she explains.
Donna appreciates the ability to go the extra mile when needed, set her own deadlines, and manage work/life balance - all perks that come from working for herself. “I love that I can be my own accountability - and what I mean by that is that I can ensure integrity, consistency and quality in each job. If I promise something, I will make it happen.”
Last year, Donna decided to evaluate how she was working and hone in on a niche she loved. “I was an all around photographer before. My previous corporate life in branding and development really was something I missed, and I found that I really have a talent for headshots and image branding,” she says.
With a rebrand started in 2020, she hopes to grow to a full branding agency with employees.
One of the things that makes Donna’s photography business unique is a custom trailer that acts as her mobile photo studio. It was a concept she planned and designed. “It was a lot of work and I’m loving it. It is COVID-friendly with lots of ventilation, sanitation, separate entries, and other safety measures,” she explains.
Although COVID threw a big hiccup into her plans, she has continued to put work into her business and custom photography studio trailer. Donna says she needs to turn some of the branding and business expertise she shares with clients on herself.
She advises anyone thinking of starting a business to think about their end goals and ten year planning to stay on course.
She would tell her younger self to not stress out too much and know that all experiences come together for good. She says “Everything I've learned at jobs along the way is something that I can apply with what I do now. It's funny, even my time in Montana (until I was about 20) on a ranch applies because I spent years hauling horse trailers and now it helps me drive my photography rig! Even when it doesn't make sense at the time, it all comes together if you are strategic and willing to look at how it helps!”
When asked what she does when things are challenging Donna says she leans on her overall vision. “Especially this year, I keep reminding myself to play the long game, and to help others do the same. Things might not immediately be perfect, but we can use this time to really polish our brands, fine tune our services, and be ready to go when things open up!”
Donna’s best referral is someone who owns a business and wants an all around branding package that integrates photography into their website, print media, social media and more.
She says the biggest impact of being a part of the MOB Alliance has come through exposure to other business owners’ insights, experiences, and thought leadership that keep her inspired and motivated.
Her favorite benefit of the Alliance is the focus on community over competition and focus on helping and lifting up other moms.
Connect with Donna: