If creating blog posts is a part of your overall marketing strategy, you’ll want to make sure they are effective, shareable, and help you connect with your ideal audience.
The first step is to write a great blog post, but don’t stop there!
Follow these six tips to create a blog post you audience will want to read and share!
An eye catching (and accurate!) title
Think about the last blog post you read. What was it about THAT blog post that made you want to read it? We’ll bet that at least a part of the reason you clicked on the link was because the title caught your attention.
Although it may be tempting to write a title that is more click bait than truth, resist the urge. You may only get one chance to bring someone to your website, so don’t mislead them. Craft a blog post title that tells your audience exactly what they can expect to read when they click on your link.
Does that mean your blog post titles need to be boring? No, but they should tell the reader what to expect within the blog post.
Here is a great article about how to craft the perfect blog post title.
Add Images to Make Your Post Pop!
Have you ever tried to read a long blog post with no break in text and no images? It can be overwhelming!
Adding images makes your blog posts more interesting and more readable. Avoiding a wall of text will also encourage readers to stick around to read the whole post instead of skimming.
Some businesses, like photographers, already have photos they can use. If your business isn’t naturally photogenic or you haven’t invested in branding photography yet, you’ll want to find free images you can use for your blog posts.
An important thing to remember - Images found via Google searches are not free for you to use. Using copyrighted images can result in some hefty fines, so play it safe and either purchase stock photos or use free stock photography sites like these 17 unique and diverse stock photography options.
Ready to invest in branding photography? These MOB Nation members can help!
Don’t forget subheadings (like this one)
Subheadings, like the one above, are almost mini titles for each section of your blog post.
They make it easier for readers to skim your copy as well as adding structure to your writing by breaking it up into easy to absorb chunks.
Subheadings benefit your blog posts in a couple of other ways, too. Similar to the title and word count, when used properly they can help your blog post be found by search engines (and people looking for your content). And, just like images, they help break up your copy to make it more enjoyable for your audience and easier to read. This is especially important when you consider how many people will be reading your posts on their mobile device.
The right word count
Ideally, a blog post should be exactly as long as it needs to be. But how long is that?
It depends on the goals of that specific blog post.
If SEO isn’t the focus of writing a blog post, then the length isn’t as important as it would be if you were writing a blog post for SEO (search engine optimization) purposes.
For a non-SEO focused blog post, write as much as you need to write to adequately convey what you want to say.
If one of the goals of the blog post is SEO, then you’ll want to aim for 800+ words and some studies show that even longer content is better for ranking and will give you a better return on your time investment.
Should you write shorter blog posts or longer blog posts? It depends on your goals, what you audience prefers to read, and how much you have to say about the topic.
Call to action/Next steps
If the phrase “Call to Action” or “CTA” is new to you, it just means that you are telling your readers what you want them to do next.
Do you want them do email you?
Download bonus content?
Sign up for your email list?
Go to another place on your website - like a sales page or another blog post?
Why have a CTA?
It allows you to direct your audience to the next thing you want them to do. After all, you’ve worked hard to write, publish, and promote your blog post why not take advantage of the time you have with them to make it easy for them to stay connected with you?
Promote, promote, promote
Creating and writing a blog post is just the first step.
The next step is to promote it to your audience.
Here are ten ways to promote your blog post:
Share it on Facebook.
Announce your new blog post on Instagram and include an excerpt..
Pin your blog post on Pinterest. (and repin it to different boards)
Include your blog post in your next email to your list.
Share your blog post the next time someone is asking about the topic you wrote about.
Reshare your blog post a month after you wrote it.
Promote your latest blog post in your Instagram Stories.
Consider promoting your blog post as a Facebook ad (especially if your CTA involves a way for someone to get on your email list).
Make a quick video talking about your blog post and direct your audience to read the blog post for more details.
If you have related blog posts on your website, include a link between blog posts for further reading
Gwen Montoya is the CMO of the MOB Nation as well as a marketing strategist and coach. She loves making marketing accessible and empowering mom business owners.
Learn more about Gwen at www.gwenmontoya.com