Selena explains her work this way, “Too often, women underestimate their importance to this life, this space, and to themselves. I am a guide and coach for women to reconnect with their true selves. We explore the deeper reasons why they do not recognize themselves anymore in fun and creative ways. With this new information, we create a plan, and a vision board, as a powerful representation of the life they want to live, and rekindle those desires they may have lost.”
She says her work is informed by a lifetime of caring for others, “I chose everyone else before I chose myself, and it landed me in a deep, dark place of depression and illness. I know for a fact, I'm not alone in this cycle of living. I see it tearing women down all around me. I decided that I could make a difference and help women see that they are IMPORTANT. That they can be the PRIORITY -- in fact, they must, in order to be healthy and thrive for THEMSELVES and those they love.”
Selena’s passion for her work and her desire to help others is evident in her enthusiasm and dedication to making a difference in women’s lives. She explains, “I LOVE what I do. I love being witness to the a-ha moments of women when they finally realize that they ARE important, worthy, and deserve to be a priority. To be able to hold the hand of another woman struggling to find the girl inside and remember what her dreams are, it brings me to happy tears. I believe it is why I've endured so much myself -- so I could learn and grow to be the person I never had to guide me through the dark.”
When we asked Selena what her biggest accomplishments are she says, with her typical candor, “Surviving childhood, the death of a husband, a failed marriage, being a single parent, being very ill for MONTHS, and the dissolution of two other businesses. I'm still standing and going after my dream. And my kids tell me how awesome I am!”
Her current challenges are ones many MOBs can relate to – a lack of time, money, and energy!
“I'd say being a single parent makes it hard, but I also think that single or not, we all work our asses off. I think sometimes it's the mental game that's the hardest. I know what I'm doing is good and right, but the ‘I'm not good enough’ voice likes to enter my brain from time to time. That can keep me, and all of us, stuck. It's like walking through the muck and mire, but we keep on going, albeit a little slower,” she muses.
Selena says she looks up to other MOBs, “They are doing this thing called LIFE with all the passion and drive in their heart. It's hard work and we still get up every day and keep living our dream (which seems like hell some of the time!)”
Although Selena loves the online connections she has made in the MOB, she cherishes the in-person and networking connections that have happened also, “I LOVE getting to hug my ladies! Can't do that online!”
She continues, “The support of these women is absolutely amazing. I thought I needed to find friends in the online world to grow, when really, the support right here in my community is much more organic, nurturing, and exciting.”
She advises new business owners to make sure they really want to pursue this path, and that perfectionism will get in their way. “Doing this type of work (self-employment) is not magic and rainbows,” she explains. “It's dark, it pours, it drowns, and it shakes you out to dry. Then, you might get a little sun. Soon, the sun shines more and more and the rain comes and goes, but the floods are weaker. But you have to weather a LOT of storms to get there. So be ready! And find your tribe of Biz MOBS to help hold an umbrella over your head and lend you some galoshes!”