Although she lives in the small town of Elko, Nevada, Brittney Stefanic hasn’t let that stop her from growing her business nationwide.
“I am excited to be bringing my pediatric sleep consulting services to my rural community because parenting can feel isolating, no matter where you live, but especially when you feel disconnected from goods and services that are available in other places. The parents in Elko County are no different from parents in Denver, Salt Lake City or Scottsdale in that we all deserve breaks during nap time, time to decompress after the kids are in bed, and uninterrupted sleep during the night,” she says.
Shortly after launching her business, she was featured in the Elko Daily Free Press with a business story “Pediatric sleep consultant ‘tucks in’ to Elko”. She is excited to bring what some may consider “big city amenities” to her town and beyond.
Brittney understands the challenges of being a parent and the extra challenges that come from living further away from services others may take for granted. “If you have the privilege of living down the street from a Trader Joes, Starbucks, Nordstrom Rack, and Chipolte, consider yourself lucky! You can grab yourself a delicious iced latte, or even a burrito, and receive my consultation services from the comfort of your living room. I might be jealous of your every day conveniences, but I won’t let that stop me from supporting you and your family in reaching your sleep goals,” she explains.
Brittney’s focus on sleep comes from personal experience when her son had a stay in the Neonatal Intensive Care Unit at the University of Utah hospital as a newborn. “I didn’t realize it at the time, but while he was growing and developing in his tiny little hospital incubator, he was learning amazing self-soothing habits because he could not always be picked up as soon as he got upset. In addition to saving our son’s life, the nurses in the NICU were also helping our son learn one of his very first skills — how to become an independent sleeper! We capitalized on his NICU-initiated skills and followed the advice of our (AMAZING!) pediatrician to learn more about infant sleep in order to help him to continue to grow and develop.”
Inspired by her son’s sleep and wanting to continue at home, she read blogs and books and searched the internet for more information. “My son was still so tiny that I knew we needed something gentle, and I wanted something that fit us. Luckily, I found great reviews about Dana Obelman and The Sleep Sense™ Program,” she says.
Britney implemented ideas from the Sleep Sense Program with great results. “My husband and I had no idea how lucky we were! As first-time parents, we just assumed that all 12-week-olds were sleeping 10 hours through the night. Come to find out, that is NOT the case. As I chatted with friends, some with children as old as early elementary school, I realized that babies, toddlers and young children are often not taught the skills necessary to “sleep through” an uninterrupted night,” she explains.
Britney found herself touched by photos found on Instagram’s #sleepbabysleep. She knew she wanted to bring those tired moms and babies a good night’s rest. When she received an opportunity to apply for The Sleep Sense™ Consultant Training Program she says it just felt right. “I’m sure you’ve had times in your life when an opportunity presents itself and you just can’t turn it down. Well, for me, this was one of THOSE moments.”
As you can hear in a recent episode of Moms Who Know podcast which I am featured on, “a good night sleep is possible, even as a mom” no matter where you live or how old your kiddos are!
Britney now helps families, from newborns to toddlers, bring sleep back into their homes! “I believe that this path is the perfect blend of my science background, my desire to educate, my ability to relate, and above all, my passion for supporting others during a challenging time in their lives. I’m excited to be starting here, taking this risk and trying something new. After all… great things never come from staying in one’s comfort zone,” she says.
She says one of the biggest struggles in her business has been finding balance. “It is hard to juggle the social media calendar, client needs, marketing attempts, vending at events, being a mom, cooking dinner, maintaining a clean house, being a good friend, making time for myself, and getting my own SLEEP!”
Britney advises new business owners to manage their calendar from the beginning. “On the days you plan to work on/for your business, outline what you hope to accomplish each hour. Use different colors, stickers, app, planners -- anything that works for you. Time management is about to have a whole new meaning,” she explains.
She says her ideal referrals come from well-rested former clients who know, first hand, how effective her techniques are. “An ideal client can live anywhere in the world but they are READY for a change in the sleep habits of their family. I love working with the friends/family of my happy clients because the trust is already established, and people know that I'm not just a "sleep wizard" aiming to trick their kiddos into sleeping well.”
Brittney is excited to be a MOB because she loves the support and being part of a community that understands the growth and challenges that come with being a mom-owned business.
She loves working for herself and being in charge of her time. “I know if I have a trip planned, I will be able to book clients for later in the month, or if I have extra childcare available one week, I can support more families than normal! There is definitely something to be said about being your own boss,” she says.
She offers MOB Alliance members a 20% discount on any customized sleep package!
You can find Brittney online at:
www.brittneystefanicsleep.com – where you’ll find helpful blogs