MOB Monday – Sejal of Kindred Mother Care
Sejal Fichadia is a mom of two and owner of Kindred Mother Care.
She was inspired to become a postpartum doula after the birth of her first niece and shares that transitioning from a stay-at-home-mama to doula has been quite a journey. However, her father’s advice still guides her. He told her “there is no other alternative to hard work and perseverance.”
As a Certified Postpartum Doula, a Certified Educator of Infant Massage, a Certified TummyTimeTM tutor, and a kangaroo care certified professional, she is proud her clients are a diverse group in the Portland Metro area.
Like many moms who own businesses, Sejal’s work is also her passion. “Even though I say it is work, I never have a day when I don’t want to go to work unless I’m sick or my family needs me. I have met some really kind people in the birth world and continue to learn from them. I also learn from the parents and babies I educate and care for as a postpartum doula,” she says.
Her gentle temperament and magic way with babies has led some practitioners who have worked with her to call her “the baby whisperer.”
Continuing education and application of new information is important to Sejal. In fact, she will soon finish a required 500 clinical hours as part of her board exam to become an international board certified lactation consultant (IBCLC) which will allow her to help even more new families.
She is excited to be a MOB and learn from moms who have experienced the same ups and downs of being a mom and a business owner.
One of Sejal’s challenges, which other passionate business owners can certainly relate to, is difficulty charging money for something she enjoys so much.
When asked what advice she would give to other new business owners, Sejal says “It is definitely a test in patience and perseverance. Even if you are the best at what you do, you have to remember that without networking and marketing knowledge this is a huge task you’re are taking on and it will take a long time before you will feel like you have this MOB thing in order.”
Sejal also suggests not attempting to do everything yourself because delegating tasks you do not know makes you more efficient.
Sejal is available as a postpartum doula or as an educator. As an educator she offers group or private classes in infant massage and Tummytime.
Since she is both an educator and a postpartum doula, her ideal referrals are from moms, lactation consultants, birth doulas, and nurses or doctors working with new families.
“I feel that there is a huge need for the right information and right help for our clients who are parents.”
Thank you Bitsy Lane Photography for the photos!